If you’ve ever set foot in an airplane, you would have been exposed to the obligatory safety briefing. Instructions on how the seatbelts work, where the nearest emergency exits are and that, in addition to your life vest, the seat cushions may be used as floatation devices (which is great if you’re trying to land that farm dam in the …
The Advertising Regulatory Board recently proposed new rules for brands and influencers on social media which aims to bring much needed guidelines and transparency to the South African industry. Essentially the draft Advertising Code of Practice Social Media Guidelines sets out to protect the public when it comes to social media advertising. These guidelines not only applies to companies and …
Recently I posted a brief quote about operating at your best. Things that you could strive to BE. To be yourself, be intentional, be patient, be at your best. I used the #beatyourbest to tag the post and I was quite delighted to see the varied interpretation of that. Someone said they understood it as “Be At Your Best”, while …
There are many moving parts in a business, from strategy and product development, marketing and sales, client acquisition, service and retention, finance, human resources, learning & development, information technology and so much more. Your client experiences your brand via all these touchpoints, not just through your sales, marketing and client services teams. So when we look at the client experience …
People talk about living the brand values of an organisation. Some have it written down in a staff manual, others have it enblazoned on posters around the office. But then there are the people within companies that do that and actually live and breathe the values every day. You can see it in the way people act, react, collaborate, communicate, …
We’re all about employee engagement and wellness. When you truly believe why you do what you do, feel that you are cared for and appreciated and that you have opportunities for development and growth, you can be the best version of yourself. It starts with you. You need to take responsibility for operating at your best, and recognise the actions …
One of the questions we often ask when running team team development sessions is “What is your superpower?”. Knowing what your superpower is, gives you an opportunity to acknowledge your strengths that you bring to the workplace. This also gives your colleagues an opportunity to recognise those strengths that you display on a day-to-day basis or even to highlight some …
It doesn’t get more real than this. After more than 19 years spent working in both corporate and agency environments, it’s time to branch out and start up my own business. Today marks the birth of Oscar Mike, to help inspire people within organisations to make the changes that will lead them to become brand advocates at every customer touchpoint. …