Technical copywriting – energy, engineering, environmental

We recently worked with a global leader in the energy, environmental and engineering sector to help create a library of product descriptions following the recent merger of two organisations and the integration of their product lines.

Oscar Mike provided headlines, taglines, product descriptions and web copy for each of the 36 listed product lines.

While the primary audience is aimed at engineers with technical knowledge, we provided product copy that is easier to understand, more attractive to users and with a clear call to action.